ANTONIO BORREGON

PARTNER IN LIFE SCIENCES CONSULTING as VICE PRESIDENT Global Business Development &Chief Digital Officer.

Specialized in Pharmaceutical and Life Sciences, Strategic Marketing. Digital Acceleration and New Go-to-Market Models. Commercial Innovation and Customer-centric Marketing, Business Development, Commercial Trade Channel Business.

Accomplished Associate Vice-President and Chief Marketing Officer in a leading Global Pharmaceutical Company. International experience of over 20 years at Country and Regional management positions, have played a leading role in designing and implementing next generation go-to-market strategies, pivoting on strong digitization and innovative go-to-customer approaches for pharma brands and vaccines. Managed multi-million euros growth for pharmaceuticals and bio-similars. Member of the European Leadership Team with strong cross-team collaboration aligning internal functions with key customers and partners securing competitive wins and ROI.

Expert in Marketing and Digital Transformation with proven track record of strategizing unconventional digital-first models linking healthcare professionals, pharmacists, patients and consumers in public/private healthcare systems in EU markets with different players and access regulations ensuring optimal performance and profitability.

Transformational Senior Leader encompassing broad responsibility over international teams with evolving mindset, skillset and toolsets catalyzing digital through Managing Directors in multiple countries while liaising to Global for seamless execution.

Versatile background in Medicine (MD, PhD,Oncopath), Business (MBA) always on top of current market trends and digital technologies to translate goals and visualize opportunities for business growth directly and through deals in the health and pharma sector. Multilingual and strong in communication and social skills facilitates building and inspiring cross-functional international teams with customers and international partners.